龙道简介 / Introduction

  • Strategy · Innovation · Trends

    Dialysis Essence · Timeliness Alliance

    A strong guarantee for promotion and implementation.

  • Longdao Brand Planning and Design Company has more than 20 years of history. It is a professional company providing systematic brand image diagnosis, planning, and design for enterprises. It has rich project operation experience and is praised by enterprises as a practical and effective design agency. Drawing on various resources and rich practical experience, it has provided excellent consulting, planning, and design services to over 100 well-known domestic and foreign enterprises and government agencies. It has achieved repeated success in recent years.
  • Promotional Point of View

  • Longdao Brand Integrated Planning and Design is a comprehensive design agency with superior talent in planning, brand communication, integration, and design activities. Effective whole process planning and integrated communication can be made more detailed and comprehensive. We have a dynamic brand integration planning and design team and enjoy an unrivaled reputation.
  • So, we strive to help you build a brand that consumers can trust!

龙道观点 / Viewpoint

  • Promotion point of view

    Believe in insight and creation.

    Focus on brand penetration.

    Committed to beautiful presentation.

  • Value point of view

    ——In-depth planning throughout the entire process to promote three-dimensional value operation.

    It was taking creation and innovation as the core values, establishing core concepts, shaping the brand image to be personalized, differentiated, and vivid, maximizing the value of the brand image, and making it resonate with the target group.

  • Marketing perspective

    Thinking creates a way out by leaps and bounds, is competition-oriented, establishes relationships with customers, improves market response speed, and recognizes that returns are the source of marketing.

龙道荣誉 / Honor

Loaded into national professional design selection books.

  • 1999 "China Design Yearbook" Jiuzhou Book Press
  • 2000 "China Design Yearbook" Heilongjiang Fine Arts Press
  • 2000 "Chinese Logo Creativity" Hubei Fine Arts Press
  • 2000 "Heilongjiang Designer" Heilongjiang Fine Arts Press
  • 2001 "China CI Yearbook" Heilongjiang Fine Arts Press
  • 2005 "Chinese Logo Design" Hunan Fine Arts Press
  • 2006 "Asia Pacific Design Yearbook" Hong Kong Fine Arts Press
  • 2007 "International Design Yearbook" Longxingtianxia Culture Press
  • 2007 "Art Design Teaching and Research Department of Chinese Universities" Liaoning Fine Arts Press

Award-winning works

  • 1997 National Excellent Logo Design Award
  • 1997 Won the Excellence Award in the First Chinese Graphic Design Competition
  • 1997 Won the 5th National Advertising Works Silver Award
  • 1999 Won the "China Star" National Excellent Logo Design Award
  • 1999 Won the "China Star" National Packaging Design Competition Excellence Award

OUR EXPERTS 专家介绍

  • Zhimin Li

    Zhimin Li is from Heilongjiang. Graduated from the Academy of Fine Arts of Harbin Normal University in 1985. He once served as director of the Heilongjiang Advertising Association, vice president of the Daqing Advertising Association, and chairman of Heilongjiang Fangyuan Advertising Company. Currently, he is the CEO of Qingdao Longdao Culture Communication Co., Ltd.

    Qingdao Longdao Design Agency has been engaged in brand integration planning and design for over 20 years and has cooperated with Tsingtao Beer for 16 years. It has become one of the best design companies in China and Shandong Province and is a perennial design consultant for many large and medium-sized enterprises. Mechanism. Qingdao Longdao Design specializes in brand positioning, brand architecture, brand naming, brand visual identity, brand communication, and brand management. The areas involved include food and health care, tobacco, alcohol and beverages, retail shopping malls, hotels and restaurants, media and entertainment, tourism and life, culture and sports, education and scientific research, pharmaceuticals and medical care, government organizations, banking and finance, manufacturing industry, energy raw materials, electronic products, IT communication networks and many other sectors, and has provided first-class brand visual design and consulting services to well-known domestic and foreign enterprises such as Tsingtao Beer, Haier Group, Zhejiang Senjia, Hunan Guoan, Anhui Runlin Wood Industry, and Danish Basket Industry, establishing a good reputation and winning unanimously recognized by cooperative customers. It has won many national and provincial design awards, and its professional standards have been widely recognized inside and outside the industry.
  • Xizhe Miao

    Xizhe Miao: Male, born in August 1964, member of the Communist Party of China; Work Unit: Department of Marketing and E-Commerce, School of Management, Ocean University of China; Professional Title: Associate Professor, Graduate Student, and MBA Tutor; Position: Associate Professor, Institute of Marketing and Brand Strategy, Ocean University of China Director; Educational qualifications: Master's degree and PhD on the job; Part-time job: Dean of the Kaidun Planning Institute (Graduate Practice Base).

    Xizhe Miao has excellent passion, appeal, and high team cohesion. The team he led took less than a year to develop from its creation to a large group with projects for more than ten large and medium-sized enterprises. And always maintain high passion and ideals. The first resource marketing theoretical system, derived from the marketing practices of many enterprises over more than ten years, has been widely verified in guiding corporate marketing activities. He has published more than ten papers in core journals focusing on resource marketing and has directed more than twenty graduate theses and MBA theses. Work resume: 1. Teaching at the School of Management of Ocean University of China from July 1988 to present 2. In 1988, he established the marketing major at Ocean University of China (the earliest marketing major in Shandong Province). 3. In 2000, the marketing major was separated from the Department of Mathematics and reorganized into the Department of Marketing. Tie.
  • Chi Gao

    Chi Gao is from Xinshao, Hunan. He graduated from LuXun Academy of Fine Arts, majoring in graphic design in 1985. He is currently the director instructor of the packaging design studio of LuXun Academy of Fine Arts (Dalian Campus), a particular researcher of the China Academy of Management Sciences, a member of the Academic Committee of the China Advertising Association, and a member of the Japanese National Visiting professor at Niigata International Art Academy.

    He once served as a reporter for Heilongjiang Daily, deputy director of the Arts and Crafts Department of Harbin University, director of North Asia Group International Advertising Company, the first director of the advertising major of Harbin Institute of Technology, professor and master tutor of the Department of Art and Design. Main research directions: A. Brand and packaging design, theory, and education; B. Visual form of Liaohe civilization and its influence. He is one of my country's pioneers in CI planning and design. He has published more than 50 books (articles). He is the editor-in-chief of "CI Visual Identity Design Tutorial," which is included in the "Eleventh Five-Year Plan" national planning textbook for higher education (for many art undergraduate majors in the three eastern provinces). Only one of the two was selected this time). His major works include "CI - Corporate Image Shaping," "Famous Trademark Strategy Reference," "CI Planning Principles," "Commercial Storefront," etc. Designed the Harbin Huizhou flag, "98 International Northern Cities Conference Emblem and Posters," participated in the bidding, was adopted, and served as the leader of the emblem review expert group for the 11th National Winter Games. Presided over the completion of the American Oak Park, Taiwan Yuan Taizu, Guangdong Langda, Shanghai Dinglian, "Gujinggong" Rourou Wine, the best Beidacang Wine, Beihe Wood Industry, Daqing Milk Powder and other enterprises and the "China Forest Line Large-Scale Scientific Expedition" Activities," the first Balan River International Rafting Festival and other brand image planning and advertising planning and design. Eight pieces (sets) of works were selected for the "China Design Yearbook" and won the Silver Award of the Fourth National Decoration Design Exhibition, the First Prize of the Provincial Higher Education Scientific Research Achievements, and the Provincial Outstanding Teaching Achievement Award.
  • Weijian Wang

    Weijian Wang, born in October 1960, is a professor, doctoral supervisor, and an outstanding middle-aged expert in Heilongjiang Province. He is the dean of the School of Communication at Harbin Normal University. Member of the Visual Art Research Committee of the Visual Design Research Center of the China Academy of Arts; member of the China Packaging Technology Association; executive director of the Academic Committee of the China Advertising Association; vice president of the Heilongjiang Art Design Association; director of the Animation Art Committee of the Heilongjiang Artists Association; Heilongjiang Province Vice President of the Advertising Association.

    Education and work experience: Graduated with a Bachelor of Arts degree in 1985 and stayed at the school to teach; 1999, director of the Environmental Art Design Department of Harbin Normal University; 2001, promoted to professor; 2001, director of the Decoration Art Design Department of Harbin Normal University; 2002, visual art design Postgraduate tutor; 2008 Outstanding Young and Middle-aged Experts of Heilongjiang Province; 2008 Dean of the School of Media, Harbin Normal University. Research direction: In branding, skills are only one part, and unremitting pursuit and persistence are the correct answer. Persistence in a particular field builds the Great Wall of the brand and strengthens the execution capabilities of oneself and the team he leads. However, the advertising industry's era of singing and dancing has gone far away. However, in this particular period, she still wins the favor of many large and medium-sized enterprises. This is all due to her positioning herself as a long-term partner of her clients, taking the client's goals as her task, and proactively seeking every opportunity to help clients with their brand opinions. This may be how she establishes long-term and stable cooperation with clients. That's the secret of relationships—animation art design research, graphic design and theoretical research, digital media art research.

OUR TEAM 团队介绍

  • Chunming Li

    Executive Manager

    Chunming Li

    In 2006, he joined Longdao Design and took over the advertising execution business of Longdao Design.  In less than a year, Longdao's advertising execution business expanded from 3 service projects to 11.  When he first entered the industry, he started with market research.  This has created a style of doing things based on the market.  Creativity and ideas all come from the market and the target customer group. He will not fabricate them out of thin air; he hates being locked in a room and thinking hard.  "When you have no ideas, just go and have a look, talk to others, and ideas will naturally come to you." The leadership team did the same. Therefore, it has been recognized by many customers, and many of the projects it has served have also left a good reputation in the market.  "As a team leader, I must always maintain passion and have constant ideas.  When others are confused, I can give the right direction. This is my job, the job I love." In this way, he continues to learn and make progress, the leader's team continues to mature, the performance improves, and customers are more assured of his team.

    ★Service customers:

    Qingdao Yongwang

    Qingdao Hisense

    Tsing Tao beer

    Shandong Dingjin Food Co., Ltd.

    Qingdao World Horticultural Expo

  • Juan Guan

    Creative Management Director

    Juan Guan

    Juan Guan is responsible for the establishment and management of the brand image of Longdao Culture Communication Co., Ltd. She has in-depth insight into brand design, can grasp the entire design planning process, and can shape the depth and breadth of brand design. She has worked for four years and has served over 20 companies, including creating brand logos, VIs, packaging, albums, posters, websites, illustrations, promotional materials, and other fields. She has always adhered to the principle that "as a designer, you must be able to plan in a secret room, sit down to write, stand up to speak, and be able to do things in front of the computer," strictly demand herself, cultivate personal qualities, and influence the relationship between colleagues around her and clients. Maintain good communication, constantly explore possibilities in creation, pay attention to project details, and provide customers with better and more appropriate services.

    ★Service customers:

    Tsingtao Beer Co., Ltd.

    Bailey Food Co., Ltd.

    Landian Technology Co., Ltd.

    Qianhe Agriculture and Animal Husbandry Technology Co., Ltd.

    Shangshanfu Trading Co., Ltd.

    Tibet Shengyang Water Resources Development Co., Ltd.

    Moon Bay sea cucumber

    blueberry house

    Yixiangyuan

    Qingdao Luluo Hotel

    Shennong Animal Husbandry Technology Co., Ltd.

    Pujiang Blue

    Café de Coral Food Co., Ltd.

    Hong Kong Comfort Trading Co., Ltd., etc.

    ★Award-winning works:

    2009 Excellent Award in the Second National Tourism Souvenir Design Competition

    2012 Silver Award for Sketchbook Illustrations

    2013 Paramax Service Innovation Award

    2013 Chacha "Moving Joy" Illustration Professional Group Excellence Award

  • Min Huang

    Director of Design Management

    Min Huang

    Min Huang graduated from the Visual Communication Design Department of Lu Xun Academy of Fine Arts in 2011 as an outstanding graduate. She has been engaged in the design industry for many years, coordinating the communication design operations of significant clients and being involved in design scope: brand design, packaging design, graphic advertising design, exhibition design, and book design.  She has a unique perspective on pictorial visual communication, emphasizing the combination of art and design so that art can break out of the confinement of self-admiration and better meet customer needs.

    ★Service items:

    Tsingtao beer ice cold 9-degree project upgrade

    Tsingtao Beer Brown Gold 258 product project upgrade

    Overall product packaging design of Shanshui Beer Xingkaihu

    Structural design of Tsingtao Beer 1903 high-end gift box

    Tsingtao Beer Zuimei Series Landscape Wine Label Illustration Design

    Qingdao ACT Machinery logo design

    Landian Technology VI Design

    Qingdao Bailemai food series product sorting and integration

    Café de Coral food series product sorting and integration

    Qingdao Jianyuantang Biotechnology VI design, packaging design, brochure design

    Hanhe Moon Bay image store design

    Qingdao Donghai Pharmaceutical Ecological Treasure logo design and store design

    Qinghai Dagui Biotechnology Co., Ltd.

  • Candy

    Brand Design Director

    Candy

    Candy has been honed in 4A company planning and design for many years and has professional visual insight and the ability to capture the essence of the brand sensitively. In 2012, she joined Longdao Brand Planning and Design Company, working between design and business, paying more attention to effectiveness and maintaining high quality for the brand while meeting the demands of the brand's products. With many years of experience in brand services, she can transform design thinking in different fields.

    ★Award-winning works:

    The 4th Beijing International Design Art Fair Brand Group Silver Award and Trophy

    China Mobile Communications "Wireless City Unlimited Mobile" Brand Group Silver Award and Certificate

    ★Service customers:

    Australian ECN Trading Holdings Pty Ltd

    Skyworth Group·Anshida

    French Dior red wife custom underwear

    Tsing Tao beer

    The eighth glass of mineral water

    American Lattice Investment (Beijing) Co., Ltd.

    Sino-Ocean Real Estate

    Ruichuan Xinneng International Co., Ltd.

    Hongdao No. 5 Coffee

    Meishenmei Pizza

    Qinhuangdao Catering Co., Ltd. Binta Coffee

    Dinggao Insurance Brokerage

    Oriental Royal Cui

    GO launcher

    Bexiang online shopping platform

    Q online network platform

    Haoti Shangpin Bags

    Ballet Rain International Holdings Limited

    Beijing Wanbangda Environmental Protection Technology Co., Ltd.

    Hangzhou Yuyi Auto Supplies Co., Ltd.

    Langzhao Technology (Beijing) Co., Ltd.

    Kunlun Wanwei Technology Co., Ltd.

    Aofang Sports Agency Co., Ltd.

    Landreth Ecological Pork

    Weige Express Hotel

    Qianhe Agriculture and Animal Husbandry Technology Co., Ltd.

    Shandong Borun Industrial Co., Ltd.

  • Jie Jiang

    Senior Packaging Designer

    Jie Jiang

    Jie Jiang has been in the design industry for four years and is good at packaging design and brand image reconstruction. She has good design concepts, solid art skills, high understanding and creativity, and the ability to use trendy elements. Her rich working experience enables him to handle complex and ever-changing visual needs efficiently. She has often participated in the image planning of Tsingtao Beer's large-scale events. She has unique insights and has been well-received by customers. She focuses on in-depth customer communication to help companies build their brands.

    ★Service customers:

    Baileys:

    Western flour packaging

    2013 series gift box

    Tsing Tao beer:

    2014 calendar

    Product promotion foldout

    Complete case of overseas pure production products

    Heilongjiang Xingkaihu wine label case

    Shanghai area classic & dark beer multi-pack

    Shandong area annual meeting event image planning

    Jiaoping Fruit Industry Gift Box

  • Yue Xi

    Senior Product Designer

    Yue Xi

    Yue Xi graduated from Qingdao University in 2012 with a master's in design art. She has a profound and unique understanding of the relationship between traditional culture and design and is good at combining theory and practice. Design is beautiful patterns and colors and the precise expression of every link and concept. We always adhere to the design concept of "providing effective design to customers with a professional spirit." We are mainly engaged in internal real estate and foreign trade company publications, designing various books, newspapers, magazines, promotional brochures, promotional materials, posters, logos, corporate VIs, etc.

    ★Customer service:

    TsingTao beer

    Qingdao Urban Construction Group

    Harbin Institute of Technology Solar Energy Research Institute

    Jinan Haizhizhou Food Co., Ltd.

    Qingdao Shengtai logo

    Qingdao Grand Education Group

    Qingdao Shengwen Group

    peninsula wedding industry

  • Qi Wang

    Designer

    Qi Wang

    Qi Wang has been engaged in the design industry for many years, focusing on market research and providing customers with leading market needs. Insist on delivering customers with forward-looking, high-quality design concepts. The most prominent feature of the work style is that it can fully integrate traditional Chinese culture into today's trendy culture, blending the advantages of Eastern and Western cultures. The design is simple, lively, engaging, and has unique visual effects.

    ★Service items:

    Tsingtao Beer Co., Ltd.

    Bailey Food Co., Ltd.

    Moon Bay sea cucumber

    Tianzheng guarantee VI design

    Ding Yilong Decoration VI Design

    Corporate image design of Xinzhuoda Pharmaceutical Company

    Planning and design of Dongcheng biochemical guidance system

    Rongchang Pharmaceutical guidance system planning and design

    Xingtai Third Hospital Guidance System Planning and Design

    Planning and design of guidance system for Yantai Entrepreneurship Building

  • Yinan Zhang

    Designer

    Yinan Zhang

    Yinan Zhang graduated from the Visual Communication Department of Lu Xun Academy of Fine Arts. She has good art skills and artistic literacy, a unique style and understanding of design, and a keen sense of fashion. She has a solid design foundation, rich imagination, good overall picture sense, specific innovations and ideas, and a particular understanding of the design process. Able to systematically operate the entire brand design process, and the design works have been unanimously recognized by customers. The projects she has handled involve many brands in different industries, and she can independently complete the launch of new products and the design of later promotional materials, including logos, VI, packaging, albums, posters, etc.

    ★Service customers:

    TsingTao beer

    Bailey Foods

    Moon Bay sea cucumber

    Xinborun

    Jiangmen Langda mobile power supply

  • Shaoqiu Gao

    KA Terminal Executive Director

    Shaoqiu Gao

    Shaoqiu Gao is a member of the young force of Longdao. He joined the Longdao team after graduating in 2012. After two years of hard work, he transformed from a childish student into an influential executive member of the vivid KA channel. He has a comprehensive understanding of the explicit promotion of the brand, the timeliness and implementation ability of the brand promotion, and the accuracy of connecting the terminal and the brand. He has mastered the process more skillfully. He is responsible for the Qingdao region's Tsingtao Beer KA—Channel vivid management work.

    ★Service items:

    Tsingtao Beer Qingdao Office

    Tsingtao Beer Shandong Provincial Marketing Center

    New Era Securities

    Landreth

    Qingdao Saimed Trading Co., Ltd.

  • Ruixue Ma

    Account Executive

    Ruixue Ma

    Ruixue Ma joined Qingdao Longdao Culture Communication Co., Ltd. in 2007. In the past few years, she has communicated with customers and practiced customer integration, providing first-class design services to China's high-end business customers. The integrated design field involves brand planning. She gives visual and brand design and consulting services to China's outstanding enterprises, cultural institutions, internationally renowned multinational companies, international organizations, and other customers.

    ★Services include:

    Shun Xinyuan Machinery,

    Xinyudong Aluminum,

    Qingdao Tourism Planning and Architecture Institute,

    Donghai Pharmaceutical Co., Ltd.,

    Weifang Gangfeng Textile,

    Shandong Hilford Biotechnology,

    Linyi Youjia Food,

  • Chunyu Wang

    Project Manager

    Chunyu Wang

    Chunyu Wang manages the company's vivid advertising production project. It mainly focuses on Tsingtao Beer's Shandong Province graphic advertising production and event management. It combines design and physical production. It focuses on Tsingtao Beer nightclub channels in 17 prefecture-level cities in Shandong Province. He has good team awareness and large-scale project management capabilities for terminal advertising production projects and is good at exploring customer relationships and maintaining good customer sentiment.

    ★Service items:

    TsingTao beer

    Qingdao Senzhilin Trading Co., Ltd.

    Qingdao Senzhilin Culture Media Co., Ltd.

    Baileys

    Landreth

    Beijing Guoxin Construction Supervision Co., Ltd. Heilongjiang Branch

OUR PARTNES 服务客户

  • 青岛啤酒
  • 百乐麦
  • 千和农牧
  • 兰典科技
  • 沂秀园
  • 润泰堂
  • SIMORE
  • MULTICEAN
  • 联食通
  • 新裕东铝材
  • 月亮湾海参
  • 服务案例1