• 项目 Projecte

    Peking Imperial Palace LOGO Design

  • 时间 Date

    2016-12-27

  • 类别 Category

    logo设计

  • 行业 Industry

    Diet therapy and health care

  • 关键词 Key word

    Traditional Chinese Medicine,Modern,Health Preservation

Peking Imperial Palace LOGO Design

Qingdao Beiping Royal Palace Wild Moss Technology Co., Ltd. is a high-tech enterprise dedicated to researching, developing, and producing medicinal and edible health foods. The company's R&D team follows the traditional Chinese medicine theory of monarch, minister, and assistant. It inherits the health concept of "using food as medicine, treating pre-existing diseases, and regulating existing diseases." Using traditional Chinese medicinal materials homologous to medicine and food as raw materials, strict formulations, and innovative research have led to the development of multiple food products homologous to medicine and food.

 LONGDAO DESIGN


The Peking Imperial Palace logo combines the royal court style with the Tai Chi system of traditional Chinese medicine. The design of the logo is based on the concept that "Tai Chi creates two bodies, and two bodies create four phases." The rotating auspicious clouds form a Tai Chi pattern harmonizing yin and yang. The combination of modern design fonts and simple seals reflects the brand characteristics of "Beiping Imperial Palace," which combines modern biotechnology with traditional healthcare concepts.


Longdao Design designed three picture albums for the Imperial Palace in Peking. The album covers use linear elements to present a modern and fashionable style. The text on the inner pages is compact, and the graphics are flexible, allowing readers to feel the rhythm and layering while reading.

 LONGDAO DESIGN




LONGDAO|packaging design


LONGDAO|packaging design