"Yixiangyuan" is the leading brand of Linyi Youjia Food Co., Ltd., focusing on sugar and starch products. Before the brand upgrade, "Yixiangyuan" lacked distinctive brand characteristics, product positioning was unclear, and the categories were numerous and confusing. Longdao Design first sorted out the Yixiangyuan brand, refined the concept of "a bowl of brown sugar water warms the heart," and made a precise brand positioning for customers.

LONGDAO｜packaging design

Longdao Design to symbolize the perfect, warm circle as the main elements of the brand design will be unified packaging form, through the color and the main graphic modeling changes will be divided into product series, so that the product packaging identification on the distinctive and complete unity, constituting a distinctive brand image.

 LONGDAO DESIGN