• 项目 Projecte

    Lianshitong VI design

  • 时间 Date

    2017-02-09

  • 类别 Category

    VI 设 计

  • 行业 Industry

    food

  • 关键词 Key word

    Healthy, delicious and convenient

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阅读龙道更多案例

Lianshitong VI design

Jinan Lianshitong Food Co., Ltd. was established in 2003. In 2008, it was upgraded to the Lianshitong brand after the design and innovation of Longdao. The Lianshitong brand has been in business for ten years, and its business fields include quick-frozen foods and fresh foods. Chain-operated Lianshitong Food Court is a professional entity integrating food research, processing, and sales.


LONGDAO｜LOGO design

 


LONGDAO｜VI design


LONGDAO｜packaging design



LONGDAO｜packaging design


When designing family packaging, each product's identity needs to be considered. Through research on the "Lianshitong" product series, Longdao Design determined the color system and graphics related to product attributes so that the brand image can coexist with unity and difference in the packaging form.

 

LONGDAO｜packaging design


Old Peking pastry is a particular case among Lianshitong's packaging products. The pastry made with traditional craftsmanship has the characteristics of simplicity, softness, crispness, and sweetness. Therefore, in the packaging design, the expressive method of pasting a red label on kraft paper was specially chosen, and the background was integrated into the production process illustration., creating a strong and honest flavor.