• 项目 Projecte

    TSINGTAO 1903 Beer Restaurant and Bar VI

  • 时间 Date

    2022-01-04

  • 类别 Category

    VI 设 计

  • 行业 Industry

    Beer restaurant

  • 关键词 Key word

    VI Visual Identity System，Tsingtao Beer，Beer Restaurant

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阅读龙道更多案例

TSINGTAO 1903 Beer Restaurant and Bar VI

"TSINGTAO 1903" is a high-end beer restaurant and bar brand owned by Tsingtao Beer. Its existence is also essential to the "Community Bar Plan." Invited by the Tsingtao Beer Brand Marketing Center, we designed the VI manual for the "TSINGTAO 1903" beer restaurant and bar.

After many rounds of refinement through communication with the customer, the TSINGTAO font of the existing community living room was finally used, which is consistent with most of the current community living room designs and facilitates subsequent extension and production. The numbers have been compared and trimmed to match the TSINGTAO font style. The overall tone is fashionable and generous and full of international flavor.

 




In the design, we also deliberately displayed the contents of "brand culture," "drinking culture," and "characteristic management," hoping to standardize, unify, and beautifully convey the brand's history and spiritual temperament to the audience and continuously convey the brand's history and spiritual temperament to the audience through visual codes. Strengthen the audience's awareness and improve the brand's influence.