In the 1930s, Tsingtao Brewery launched a Taoyuan sworn advertising painting that became popular nationwide. Tsingtao Beer has been invited to participate in the cultural and creative project to inject a new soul into the traditional concept of Taoyuan Three Brothers, presenting it to everyone in a younger, more fashionable, and more systematic state.

Liu, Guan, and Zhang have very different personalities and expertise. Our primary consideration is how to highlight their respective characteristics and innovate their images while conforming to the public's inherent perception of them.

In recent years, national fashion has become a trend that cannot be ignored. National trends combine country and trend, the combination of tradition and modernity. The integration of youth and hip-hop style brings new vitality to the picture. After careful consideration, traditional characters wearing traditional clothes are used to drink and hip-hop. This form and concept are refreshing, reshaping the image with a new idea.

Based on the illustrations, a series of themed box material extensions were subsequently carried out. A traditional wooden plaque, a fruitful peach tree, and an exquisitely painted desk create a themed scene of "Peach Orchard Bonding." Adding traditional Chinese optimistic elements such as lotus and crane does not change the conventional nature of the trend, and it is also a conveyance of blessings. The combination and layout of rich elements into a gorgeous and exquisite picture is the promotion of culture and the communication of products.