• 项目 Projecte

    Tsingtao Beer Overseas Hong Kong Pure Beer

  • 时间 Date

    2017-02-13

  • 类别 Category

    包装设计

  • 行业 Industry

    Food FMCG

  • 关键词 Key word

    light and smooth

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阅读龙道更多案例

Tsingtao Beer Overseas Hong Kong Pure Beer

Overseas Chunsheng has a light and smooth taste, and the old packaging uses classic blue and red colors to highlight the product's longevity and pure flavor. While upgrading the new product image, Longdao Design retained the color matching of the original packaging and positioned the product in a light and fresh tone. Therefore, large areas of silver, white, and classic red and blue were used in the packaging design, creating a sense of modernity while highlighting product quality.