• 项目 Projecte

    Tsingtao Beer Brown Gold 258 product upgrade

  • 时间 Date

    2019-04-12

  • 类别 Category

    包装设计

  • 行业 Industry

    Food, FMCG

  • 关键词 Key word

    Raise a small grenade

Tsingtao Beer Brown Gold 258 product upgrade

      Brown Gold 258 product is a product project created by Longdao Company for Tsingtao Brewery Fujian Region in 2018. The project lasted six months, including bottle design, wine label and box design, and poster image design. To seek differentiation and personalization of similar brown and gold products, we should also consider the trendy drinking style of local young people in Fujian. We mainly focus on lightweight bottles and pursue fashion and coolness. Therefore, when designing the bottle type, the net content was Reduced to 258ml.



 

     When designing the bottle label, we explored N directions, considering market recognition and the popularization of consumers' original visual cognition. Finally, we worked with Party A to finalize the upgrade direction, strengthening the brand and refining details based on the actual basic image.



      The design of the outer packaging box is more straightforward, and the brand is more strengthened. The poster image adopts the form of a blackboard illustration to highlight the product image and the tension of the entire picture.