• 项目 Projecte

    Tsingtao Beer Ice Cream 9 Degree Product Upgrade

  • 时间 Date

    2019-04-12

  • 类别 Category

    包装设计

  • 行业 Industry

    Food, FMCG

  • 关键词 Key word

    Renewal at 9 degrees, as cool as ever

Tsingtao Beer Ice Cream 9 Degree Product Upgrade

      Tsingtao Beer Cool 9 Degrees is a product upgrade project that Longdao created for Tsingtao Beer Shaanxi Region 2018. A project team was established at the beginning of the project. After extensive research and integration of information provided by the customer, the project plan design was started. Initially, more than ten images were designed for this product, ranging from an upgrade to a completely innovative direction. After many rounds of discussions and collisions with customers and considering the existing consumer accumulation of this product, the plan was determined as an upgrade direction.




      Based on this direction, we further optimized the picture details, simplified the picture colors, reasonably matched the picture information, and strengthened the brand image.




      Longdao designers thought more about the terminal display when designing the outer packaging, how to create a shocking impact effect in the stacking box display, and how to achieve a silent advertising effect. They tried various solutions and finally ended up with a two-way continuous display. The product is presented dynamically in form.