• 项目 Projecte

    Tsingtao Beer Twelve Zodiac Signs

  • 时间 Date

    2019-04-15

  • 类别 Category

    包装设计

  • 行业 Industry

    Food, FMCG

  • 关键词 Key word

    Born to be proud

Tsingtao Beer Twelve Zodiac Signs

      Tsingtao Beer Twelve Constellations is a specialty packaged wine created by Longdao for Tsingtao Brewery Culture Company. The current beer market is becoming more and more segmented, and there are more and more types of specialty wines. In addition to young consumers who drink, the quality requirements for wine are constantly increasing, and the pursuit of visual enjoyment in appearance has also become a mainstream consumer. The launch of Constellation Wine enhances the appearance of Tsingtao Beer’s unique products and enriches the conversation around the wine table.



      Twelve beers are packed into one outer packaging, which is also a big challenge in design. After many rounds of exploration with customers, a unique outer packaging structure was determined: a 6-sided portable hollow structure. Based on this structure, the four zodiac signs of the constellation wine are cleverly displayed, and the gift-style display is more robust and refined.