Dashanyuan Ginger Drink, a subsidiary of Tsingtao Beer Youjia Company, combines ginger, beer flavors, and carbonated drinks to launch a ginger beer-flavored carbonated drink to create a "beer-flavored ginger drink that you won't get drunk."

The main selling point of this product is "freshly squeezed ginger juice, real material." Therefore, when designing, we used Mao-type characters as the prototype and artistically processed and perfected the concept of ginger drink to form the unique character of "ginger"—glyphs as the primary visual promotional symbol. The combination of calligraphy and circles is completed in one go. It has the freedom and heartiness of a gas drink and is simple and eye-catching.

To cater to the product's characteristics of "refreshing people in spring and summer, and warming the stomach in autumn and winter," warm yellow is used as the background color, giving people the association of ginger and warmth.

The selling point comprises drop-shaped treasure gourds organized together, reflecting the tradition that ginger has the exact origin of medicine and food. The shading abstracts the texture of ginger and is superimposed layer by layer to form the shape of water, integrating the concept of ginger drink.

The design of the carton follows the golden color of the can, with the product image as the main focus on the front and the "ginger" circular symbol as a background. The back uses a blackboard format, with enlarged and bold text to present the selling points directly to consumers. The combination of the positive and negative characters of the product image and large selling point blocks is conducive to transmitting information during terminal display, truly achieving "packaging is a mobile advertisement."