• 项目 Projecte

    Year of the Tiger zodiac can packaging design

  • 时间 Date

    2022-01-07

  • 类别 Category

    包装设计

  • 行业 Industry

    Packaging Beer FMCG

  • 关键词 Key word

    Year of the Tiger, zodiac commemoration, creative packaging

Year of the Tiger zodiac can packaging design

Invited by Tsingtao Beer Culture Company, we designed an exclusive Year of the Tiger zodiac commemorative can for the upcoming Year of the Tiger to express our blessings for the New Year.

Regarding the image of the tiger, we hope to break the inherent impression of the tiger, find a balance between fashion and tradition, and achieve a fusion between ferocity and power to design a refreshing tiger image.

Among the many beautiful meanings of tigers, we chose the meaning of "golden tigers bring good luck," combined with the idiom "tiger roars in the wind." We created two little tigers wearing sunglasses and fashionable clothes. One tiger is smiling; Yihu has bright eyes and a banner with the slogan Tsingtao Beer in his mouth. The two tigers worked together to carry a treasure basin filled with treasures and blessing bags and were walking from the screen.

The tiger laughs and brings luck. This is what the picture conveys and is also a deep wish.

 



Based on the can label, carton packaging was further designed. The different designs on both sides retain the complete picture of the Year of the Tiger version and display the product image on the other side, making consumers feel more intuitive about the product.

The brand logo is enlarged and strengthened, which promotes the brand while creating a beautiful picture, realizing the promotional value of the packaging to the brand.

In the new Year, the tiger smiles and brings luck, and the tiger brings power!