• 项目 Projecte

    Jiangxiansheng 0-degree milk beer

  • 时间 Date

    2022-03-02

  • 类别 Category

    包装设计

  • 行业 Industry

    FMCG packaging logo

  • 关键词 Key word

    Jiangxiansheng milk beer packaging design logo design

Jiangxiansheng 0-degree milk beer


Invited by the "Xiang Xiansheng" brand, Longdao Design Alliance designed the brand logo and milk beer product packaging to help the brand open up the market, highlight product differentiation in design, and focus on the product's selling points and advantages in packaging., thus gaining a head start and winning the favor of consumers.

 

When designing the "Jiangxiansheng" logo, we borrowed the twists and curvatures of Xinjiang characters in the strokes, integrated them into the regional style, and injected an emotional dimension, making the logo simple yet sophisticated, establishing the brand's tone and making it easy for subsequent packaging of related product advance.


 

When choosing the main image of the can, we focused on the attributes of the milk-flavored drink and created a naive and cute little cow to display directly.


 

 

Based on the can label design, the carton was further designed later. The main surface and the can label are unified, highlighting the product name and slogan. The repetition and reinforcement of critical information are also conducive to the publicity and promotion of the product in the market.