项目 Projecte
Peking Imperial Palace Album Design
时间 Date
2017-02-10
类别 Category
画册设计
行业 Industry
Diet therapy and health care
关键词 Key word
Traditional Chinese Medicine，Modern，Health Preservation
Peking Imperial Palace Album Design
Qingdao Beiping Royal Palace Wild Moss Technology Co., Ltd. is a high-tech enterprise dedicated to researching, developing, and producing medicinal and edible health foods. The company's R&D team follows the traditional Chinese medicine theory of monarch, minister, and assistant. It inherits the health concept of "using food as medicine, treating pre-existing diseases, and regulating existing diseases." Using traditional Chinese medicinal materials homologous to medicine and food as raw materials, strict formulations, and innovative research have led to the development of multiple food products homologous to medicine and food.
LONGDAO｜LOGO design
The Peking Imperial Palace logo combines the royal court style with the Tai Chi system of traditional Chinese medicine. The design of the logo is based on the concept that "Tai Chi creates two bodies, and two bodies create four phases." The rotating auspicious clouds form a Tai Chi pattern harmonizing yin and yang. The combination of modern design fonts and simple seals reflects the brand characteristics of "Beiping Imperial Palace," which combines modern biotechnology with traditional healthcare concepts.
Longdao Design designed three picture albums for the Imperial Palace in Peking. The album covers use linear elements to present a modern and fashionable style. The text on the inner pages is compact, and the graphics are flexible, allowing readers to feel the rhythm and layering while reading.
LONGDAO｜album design
LONGDAO｜packaging design
LONGDAO｜packaging design