The Spring Festival always brings to mind many words: gathering, blessing, joy, celebration, family, etc. During the Spring Festival of 2015, Longdao Design designed a warm New Year poster for Tsingtao Beer, bringing cordial comfort to people who have been busy for a year. With the theme of "Happy Gathering," the red background color creates an intense festive atmosphere. In the center of the picture is an illustration of the blessing calligraphy, which depicts traditional Spring Festival activities interspersed with various beer elements, perfectly integrating the product with the festive atmosphere. While weakening the commercial atmosphere of the poster, it also adds a sense of holiday intimacy.

LONGDAO｜Poster Design